Use cases

Built for the people closest to the benefits buyer.

Three audiences, one benefits-native foundation.

For benefits brokers

Win takeaway accounts before RFP season.

  • See who currently runs the account — current Broker of Record and tenure
  • Anticipate broker changes before they go to RFP
  • Find the right HR and finance contacts to reach out to
  • Spot plans under stress — cost outpacing peers, carrier churn, renewal pressure
  • Use the outbound engine to reach out faster to prospects with personalized messaging

For carriers

Find the employers and brokers you should be working with.

  • See every employer in your geo who doesn't carry you — your full white space, mapped
  • Find broker offices placing your competitors but not you, line by line
  • Identify brokers already placing adjacent lines with you — your easiest expansion targets
  • Time outreach to renewal windows and broker-change signals

For benefits providers

Reach employers and their brokers with your solution.

  • Find employers whose plan signals the gap your product solves
  • Identify the broker offices that serve your ideal customer base
  • Reach the HR and benefits leaders who actually decide
  • Know which carriers and TPAs are in play before you pitch
  • Use the outbound engine to reach out faster to prospects with personalized messaging

Get started

Find your next 100 accounts.

See Hillwinds run on your own ICP, brokers, and carriers. 25 minutes, no slides.