Use cases
Built for the people closest to the benefits buyer.
Three audiences, one benefits-native foundation.
For benefits brokers
Win takeaway accounts before RFP season.
- See who currently runs the account — current Broker of Record and tenure
- Anticipate broker changes before they go to RFP
- Find the right HR and finance contacts to reach out to
- Spot plans under stress — cost outpacing peers, carrier churn, renewal pressure
- Use the outbound engine to reach out faster to prospects with personalized messaging
hillwinds.app / brokers / marsh-mma / cleveland
Broker office · Cleveland, OH
Marsh McLennan Agency
Book: 128 employer clients · 14 producers
68% ICP overlap
Carrier mix
- Aetna42%
- Cigna28%
- UHC18%
- Other12%
Top producers
- EDErin DonovanBook $8.4M
- JPJames PakBook $6.1M
- SWSara WhitfieldBook $4.9M
Lookalike offices serving your ICP
- Hub International · DetroitMI · 96 clients · 71% Aetna/Cigna92%
- Gallagher · PittsburghPA · 110 clients · 64% Aetna/Cigna86%
- USI · IndianapolisIN · 84 clients · 60% Aetna/Cigna79%
For carriers
Find the employers and brokers you should be working with.
- See every employer in your geo who doesn't carry you — your full white space, mapped
- Find broker offices placing your competitors but not you, line by line
- Identify brokers already placing adjacent lines with you — your easiest expansion targets
- Time outreach to renewal windows and broker-change signals
hillwinds.app / filters / new-list
Filters
Industry
ManufacturingLogistics
Employees
500–2,500
Funding
Self-fundedLevel-funded
Renewal
Next 120 days
Carrier
AetnaCigna
Matches1,842
Matching employers
Saved · refreshes weeklyPush to CRM
- 87dNorthwind ManufacturingOH · 1,240 EE · Aetna · SF
- 42dCapstone LogisticsTX · 920 EE · Cigna · SF
- 103dBirchwood FoodsWI · 1,580 EE · Aetna · LF
- 61dArgent SteelPA · 740 EE · Cigna · SF
- 115dMeridian PlasticsIN · 1,110 EE · Aetna · SF
For benefits providers
Reach employers and their brokers with your solution.
- Find employers whose plan signals the gap your product solves
- Identify the broker offices that serve your ideal customer base
- Reach the HR and benefits leaders who actually decide
- Know which carriers and TPAs are in play before you pitch
- Use the outbound engine to reach out faster to prospects with personalized messaging
hillwinds.app / companies / northwind-manufacturing
Manufacturing · OH · 1,240 EE
Northwind Manufacturing
Renewal in 87 days
Carrier stack
- MedicalAetna · self-funded
- DentalMetLife
- VisionVSP
- Life / AD&DLincoln Financial
PEPM vs. peer set
$682
+9% YoY
Peer median $614 · n=42 OH manufacturers, 1k–2k EE
Broker of record
Marsh McLennan Agency · Cleveland
BoR since 2021 · 3-year tenure
Decision team
- DRDana ReyesVP, Total Rewards
- MLMarcus LiuDirector, Benefits
- PSPriya ShahCFO
HR signer changed (Mar)Carrier complaint trend ↑Plan-design RFP filed
Get started
Find your next 100 accounts.
See Hillwinds run on your own ICP, brokers, and carriers. 25 minutes, no slides.