Best in class, AI powered map of company, broker office, carrier, and personnel.
Form 5500 pipelines, broker-office rollups, carrier relationships, validated personnel, and web benefits data — cleaned and classified by human + AI agents, and re-verified every month.
Why focus wins
300M people. We care about 3M.
Horizontal data providers ship you 300M+ contacts — basically every working American. We focus on the 3M who actually decide on benefits: HR, Total Rewards, Finance, brokers, and consultants. That focus is what lets us combine multiple sources per person, validate every record, and map every contact into the company–broker–carrier graph.
Data sources
Six datasets, joined for the benefits motion.
Enriched Form 5500
Plan year, premiums, commissions, brokers, carriers, plan structure — cleaned, joined, and refreshed.
Web benefits data
Scraped benefits pages, careers sites, and disclosure documents for ground-truth plan signals.
Broker offices
Office-level intelligence: industries served, carrier relationships, commissions, client counts.
Carrier relationships
Who covers which employer for which line — medical, dental, vision, life, disability, more.
Personnel + contacts
Validated emails and titles for HR, Benefits, Total Rewards, Finance, leadership decision-makers.
Firmographics
Industry, geography, employee count, funding signals, growth, and ownership data.
Benefits intent data
Find targets before change happens, not as it happens.
Self-funded movement, broker change, carrier change, PEPM swings, leadership changes — Hillwinds turns historical benefits patterns into a 90-day forward window so reps get there before the RFP, not after.
Signal types
Predictive case study
In one broker-change study, Hillwinds identified 95 high-risk Gallagher clients and was right 76% of the time — directionally accurate well before the new broker had been selected. Relationships flagged as low-risk held up at roughly 94%+.
Ready to talk?
Find your next 100 accounts.
Hillwinds turns benefits, broker, carrier, and personnel data into pipeline. See it on your own ICP in a 25-minute demo.