The AI-native GTM platform for the benefits industry.
Hillwinds maps the companies, brokers, carriers, people, and change signals that matter — then turns that intelligence into target lists, CRM enrichment, and personalized outbound.
Built for benefits GTM teams
Benefits brokers · PEOs · Carriers · TPAs · Benefits vendors · Revenue operations
Q3 takeaway targets — Midwest manufacturing
The problem
Give yourself and your team 10+ hours back a week.
We do the manual work so you can focus on what you do best — building real human relationships.
per prospecting day
- Strategy
"How do I find my next target?"
- Manual list building
"Banging my head against the wall"
- Data scrubbing
"A nightmare"
- Blind outreach
"I dread prospecting days"
to a list of qualified accounts + drafted outreach
- Find your targets
Plain English in the platform, in Claude / ChatGPT via MCP, or against the API.
- Use 40+ filters, natural language, or our MCP and API
- Lookalike companies found
- Benefit intent signals
- Lookalike brokers found
- DMA search
- Zip code search
- Search by carrier
- Search by benefit
- Search by broker
- Research them
Personnel, teammates, brokers, and carriers — delivered, tagged, and pushed to Salesforce or HubSpot.
- Email verified
- Job change checked
- Company data gathered
- Broker relationship identified
- PEPM benchmarked
- CRM updated
- Sell
First drafts in your voice — final touch is yours.
- Email drafted
- Call transcript drafted
- LinkedIn message drafted
The benefits relationship graph
Every relationship mapped — every lookalike one click away.
Hillwinds maps each company to its broker office, carrier mix, and decision team — and to its people. Once the graph is built, lookalikes fall out of it: similar companies, similar broker offices, the entire book served by one office.
Predictive intent signals
Predict change before it happens.
See broker, carrier, and funding changes up to a year out with 80%+ accuracy — long before the RFP is in market.
“There is nothing out there that provides such a holistic view of the benefits situation.”— Benefits GTM buyer
How we fit into your stack
Enrich your GTM stack with benefits data.
Hillwinds seamlessly plugs into your existing stack with benefits-native enrichment, signals, and lookalike layer. Looking to build out your GTM stack? Hillwinds can run a full benefits-native stack end-to-end alongside the CRM and orchestration tools you already trust.
Hillwinds slots into your existing horizontal data, signals, and outbound stack at the benefits-native layers.
Get started
Find your next leads
Hillwinds turns benefits, broker, carrier, and personnel data into pipeline. See it on your own ICP in a 25-minute demo.